MK by Mian Kashif
Luxury logo, brand identity and 21-page brand guidelines for a fashion brand for men and women.
About the project
MK is a fashion brand for men and women that wanted the presence of an international label. The promise is in its tagline: Made to Look Perfect.
I designed the identity from the ground up: a bold MK monogram built on a 45-degree grid, where the M keeps a short right stem and the K's diagonal cuts straight through it like a clean seam in a tailored garment, finished with a hand-drawn gold brush stroke under the tagline.
The 21-page brand guidelines set the rules for everything that follows: three logo versions, clear space and minimum sizes, a Black, Gold and Pearl colour palette, Montserrat typography, a monogram pattern, misuse rules, and the brand in use on a reception wall, shop signage, hang tags, stationery, packaging, apparel and social media.
What I did
- Logo and monogram design
- Tagline lock-up and brush stroke
- Primary, logo-mark and horizontal versions
- Construction grid and clear space
- Black, Gold and Pearl colour palette
- Montserrat typography system
- MK monogram brand pattern
- Signage, packaging, stationery and social mockups
- 21-page brand guidelines document
The identity in numbers.
Logo, colours, type and the brand in use.
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